Maker: Atwater/McClure’s, Detroit, Michigan, USA
Style: Lager with Bloody Mary mix.
Price: $7.50/4 Pint cans (Holiday Market)
Appearance: Moderately foamy, soapy looking head. Hazy orange.
Nose: Sweet and malty. Tomato, tabasco sauce, celery salt.
Palate: Full bodied and mildly effervescent. Spicy, sweet, tomato juice, pickle juice, pickled jalapenos, salt.
Finish: Sweet, then briny.
Parting words: A Michelada is a beer cocktail. It’s served all over Mexico in different local styles, but it usually includes tomato juice, lime juice and often Worcestershire Sauce, hot sauce and/or soy sauce. In the US it often takes the form of a Bloody Mary made with beer, which isn’t really too far off after all.
This is a joint project from Atwater Brewery and McClure’s pickle factory. After consolidating their operations in Detroit, they branched out to other non-pickle products. They have three varieties of pickle-flavored potato chips, they sell jars of their brine and they also have a Bloody Mary mix. The Bloody Mary mix has lots of fans, but I am not really one of them. There is way too much pickle juice in the mix, rendering it undrinkable (to me anyway) except when cut with V8.
The can describes this products as “the world’s first craft Michelada”. It also recommends that it be served in a salt-rimmed glass or sipped right out of the can. I drank three out of the four cans in a standard 12 oz glass. It did just fine that way. I tried the fourth one in a salt-rimmed glass. It tasted ok, but I’m not sure if the salt added anything.
I usually don’t purchase premade cocktails, but this one intrigued me and got a recommendation from a friend so I picked it up. I was not disappointed. The beer cuts the briny mix perfectly. It pairs nicely with greasy brunch food and Mexican food. The price is fair, and the cans are really cool looking. Atwater’s Michelada is recommended.