SKU of SKU’s Recent Eats recently had a fun post in which he answered any questions from any readers of his who wanted to ask. I thought this might be a fun thing to do for my blog too. On the other hand, I have fewer readers than he does, and when I’ve tried things like that in the past the response has been almost nonexistent. So to avoid embarrassment, I’m going to answer the questions that SKU’s readers asked him.
As I was writing this, I learned that SKU is unfortunately ending his long running blog, so I figured what better way to pay tribute to him than to rip him off? After all, I’ve been doing that for a very long time.
So without further ado,
Years ago, you wrote an article for one of the whiskey magazines titled “Craft Whiskey Sucks.” Now, many years later, would you write the same thing? Do you still think it mostly sucks?
I didn’t write that article, SKU did, but I will answer the question. Yes, they still suck, almost all of them. The best ones have reached the level of “not bad” but they’re still almost entirely awful, overpriced garbage. Ones that have reached “not bad” include Union Horse Reunion Rye, most of Journeyman’s output, Grand Traverse Distillery’s bourbon and ryes and a handful of others whose names escape me right now.
Sku – at what point does a whisky that you own become too expensive that you don’t open the bottle? For instance, I have a 2012 FR Small Batch that I’m told now sells for over $700 – that seems a ludicrous amount to spend on a bottle, and I wouldn’t spend that amount on it and I’m happy I got it at retail back then. But now I find that decision to open is harder and harder, and I might not ever.
I understand the desire to cash out while one can, but the only whiskey I own that comes close to that is Four Roses 2009 Mariage (what I still think is the best bourbon ever made), but I will eventually open and drink it. It might be twenty or thirty years from now, but I am drinking it.
Do Armagnac houses/domaines have recognizable profiles? For example are there specific differences in notes between Chateau de Gaube and Domaine de Busquet that you could expect to find despite the vintage?
Sure, why not.
How many spirits bottles do you tend to have in your personal collection at any given time (more or less)? of that group, what percentage consists of whiskey v. brandy v. other spirits at this point? do you have any favorite spirits categories other than whiskey or brandy (e.g. mezcal or Jamaican rum)?
I don’t know. I’m guessing between 50-100. That’s a big range, I know. The total number is smaller than most people I know who have been in the hobby for as long as I have. I’m not really a hoarder when it comes to spirits. I like to always have certain things on hand and I like variety, but I’m not the guy buying a case of every BTAC every year for fifteen years or whatever.
I like every spirit, pretty much. Most (by a long shot) of my collection is bourbon but I have a growing stash of brandy and always make sure I have multiple bottles of rye, Canadian whisky, Tequila/Mezcal, rum, and Single Malt on hand.
- in your opinion are micro-distillers pricing their bourbons too high?
- is the bourbon renaissance a bubble? 2a. if it is a bubble how bad will the pop be
- are “tech” whiskies like cleveland viable? that is, in the long run, can a “whisky” that’s aged for an hour really compete on price/quality with a bourbon that’s aged for 10 years? in fact, i have seen cleveland priced higher than eagle rare and laughed all the way home.
1. Yes. 2. No, but there is a bubble on the high end being driven by the secondary market. 2a. I could see a 20-50% drop in price for top shelf tater bait. 3. No. No, that will never happen. If the bubble bursts these operations will be among the first to go under. They’re all examples of the idiocy of the cult of #innovation in late capitalism. “Tastes like shit” becomes “Disruption!” Need to make a better whiskey? No, we just need to “educate” consumers that they should believe our marketing and not their own lying tastebuds. The angels don’t like being cheated.
Simple: 100 duck sized horses or one horse sized duck?
How does it feel to be the dean of American whiskey bloggers? How much longer do you think you’ll keep going? Do you think blogging about whiskey is still relevant?
I’m not going to lie, it feels really good. I’ll keep posting until they pull the laptop out of my cold dead hands. Whiskey Blogging is only relevant when Dave Driscoll does it.
- What is the next big thing in spirits and why is it Armagnac?
- Do you believe that dusty bourbon/rye has a familiar profile that you don’t find in today’s products, i.e. “dusty notes”? If so, do you believe that’s due to bottle conditioning or some other factor(s)?
- Given the current boom and scarcity of anything allocated or limited edition, are there bottles you regret passing on years ago that you wish you would have bought more of? -signde
1. Rum is the next big thing in spirits and it always will be. Rum’s problem is also part of what makes it interesting. It isn’t a distinctive product of any one country. Despite what our libertarian friends often say (assuming libertarians have friends for the moment), good state regulation can be beneficial to a spirit. It ensures consistent quality and structures an industry in such a way that makes it easy for enthusiasts to explore and understand. The French wine and brandy regulations are good examples of this as are bourbon and Scotch regulations in the US and UK respectively. No regulatory regime is perfect, but those are mostly good. Example of bad or mediocre regulation are Canadian Whisky, which is governed by a patchwork of regulations on the provincial and national levels and American wine, which has at once too many and not enough appellations, among other problems. Ironically the Canadian VQA system is better than the American system for wine and much better than the Canadian system for whisky!
Rum’s diversity makes it hard to explore. The rewards are great for those with the patience to do so, but it requires time and focus that few people have. There are dozens of countries regulating the manufacture of Rum. Some are good and some are bad, but they’re all different. There’s little consistency from country to country or label to label, even with things as seemingly straightforward as age statements. It’s hard for a newbie to know what she or he is getting when grabbing an unfamiliar brand from the shelf.
Can this be overcome? Maybe. One way to address these problems would be for all the rum producing countries (or at least the big ones) to come together with reps from the countries that are big markets for rum (US, EU, etc) in some kind of rum summit and come to an agreement on consistent labeling and marketing of rum worldwide. In the meantime, writers like Fred Minnick and Josh Miller are doing a great job of educating consumers to help us get over the many obstacles to rum connoisseurship. So will rum ever arrive? I don’t know but I hope so!
I think brandy might be the next thing after rum or at least concurrent with it. Cognac is already ubiquitous and well positioned for a boom as are lower shelf American brandies like Christian Brothers or E & J. Where the biggest expansion may come is in Armagnac and craft American brandy. Too many craft distillers in the US are trying to ride the bourbon and rye wave right now just to stay afloat instead of looking to the future. Brandy is going to be a part of that future. Instead of seeing a crowded market and saying “me too!” distillers in places like Michigan, New York and Southern Ontario should be seizing the opportunities presented by the abundance of fruit in their areas and distilling brandy now so that when the brandy wave hits they will be ready with aged product. As it is, producers in Indiana and Kentucky are getting the better of the Northern fruit belt distillers, often with northern fruit! Brandy should be a part of the distilling identity of Northeastern North America.
Now what was I saying?
2. I do believe that bottle conditioning is a part of it, but never forget that most of these “dusties” were glut era whiskey that was much older than what the label said and older than what is being bottled today.
3. I once had the opportunity to buy half a case of Russell’s Reserve 101 for $35 a bottle. It seemed expensive to me at the time, so I just got two bottles. That was a mistake. I also feel like I had opportunities to stock up on Weller 12 and Pappy 15 that I should have taken but didn’t because, hey that’s really expensive and there’s always next year!
SKU likes to pretend that his initials are S-K-U but he was actually nicknamed SKU after something that happened that happened when he was a toddler. His parents were shopping at a Target store when he wandered off and they couldn’t find him. They searched the store until they heard a squeaky voiced teen stocktaker shout out, “What’s the SKU for THIS?!” They ran over to the aisle, and there was baby SKU sitting on a shelf. Everyone laughed and laughed.
We often talk about the downsides of the bourbon boom? From your perspective, what are some of the positive aspects?
The positive aspecst are more knowledgeable consumers, Four Roses available stateside (I’ve been in it long enough to remember when it wasn’t!), more single barrel selections, more barrel proof iterations, less gas money spent traveling to Kentucky to buy my favorite bottles because Michigan carries almost everything I want, improvements and expansions at the Kentucky distilleries, the possibility of new, good medium sized distilleries coming online, Stitzel-Weller reopening to visitors, the restoration of the Old Taylor Castle, the list goes on. As annoying as things like dropped age statements and the secondary market are, this is a pretty good time to be a bourbon drinker, on the whole.
Does MAO still make you swoon? -Jealous in Jersey
More of a Trotsky guy myself.
SKU’s Recent Eats was one of the first independent bourbon blogs by an enthusiast who wasn’t also a whiskey writer or some guy pretending to be a journalist (we all know who I’m talking about). He’s always been a pretty laid back, honest and forthright guy whose work was a big inspiration to me. Cheers Steve!