I received a press release from Diageo in my mailbox this morning and as I don’t receive many of these so I thought I’d pass the highlights along to you. It’s about the latest new release in Diageo’s orphan barrel series of premium, very old bourbons.
TULLAHOMA, Tenn., April 1, 2014 — From Tennessee to Kentucky to Ireland, stories of old whiskies forgotten in the back of rickhouses and warehouses drift among distillers the world over. From lunch breaks to happy hours, their debates over which whiskey would taste best has become the stuff of legend. To offer resolution and expand a new line of rare spirits to a growing base of whiskey aficionados, DIAGEO (NYSE: DEO) today announced the latest project of the Orphan Barrel Whiskey Distilling Company, Very Old Beaver Straight Bourbon Whiskey to be joining Old Blowhard and Barterhouse Bourbons this spring.Very Old Beaver is expected to begin appearing on select shelves throughout the U.S. in April 2014 under strict allocation due to limited supply of approximately 1,000,000 cases worldwide. Very Old Beaver won’t disclose her age but enthusiasts will be able to tell that she’s been around the block a few times.
Very Old Beaver stocks were discovered in old warehouses at the Stitzel-Weller facility in Louisville, Ky. Rumor has it warehouse workers have already begun lining up for a taste of Very Old Beaver with a soft aroma reminiscent of buttercream and smoked halibut. The whiskey’s mellow taste includes notes of old leather box, salt cod, and aged gorgonzola cheese. Very Old Beaver is filled in Tullahoma, Tenn. and will be expected to sell for a suggested retail price of $50,000.
Like the rickhouse and warehouse workers who uncover them and the consumers who drink them, Orphan Barrel Whiskies have distinctive personalities in taste and packaging. Very Old Beaver packaging nods to the inspiration behind the whiskey’s name. A vintage pink and brown label features a furry beaver after she’s been lightly groomed and stuffed. Because when you’re tired of youth and immaturity, nothing is better than the warm comfort of Very Old Beaver.