Maker: Wild Turkey, Lawrenceburg, Kentucky, USA (Campari)
Style: Straight, standard recipe bourbon “refined” in oak and Texas (!) mesquite charcoal.
Celebrity: Matthew McConaughey
Age: NAS (at least 4 y/o, but hang tag says 8 y/o)
Proof: 86 (43% ABV)
Michigan state minimum: $40
Parting words: Since the invention of what we now call bourbon, humanity has been asking one question: What if you took aged Wild Turkey and filtered it through oak and then Texas (as opposed to Mexican, I guess) mesquite charcoal? Thanks to Eddie Russell and movie star Matthew McConaughey, we now know the answer.
The process seems to be similar to the one behind Dickel Rye. Standard Dickel and Jack Daniels filter their whiskey before it goes into the barrel, which I don’t think they’re doing here, but the internet has not been particularly clear on this.
The target market seems to be the bougie casual bourbon drinker who isn’t a fan of assertive, high proof whiskeys (what Wild Turkey is known for) and values “smoothness” but still wants flavor and a fancy-looking bottle. In other words, Basil Hayden and Woodford Reserve drinkers. But why shouldn’t Wild Turkey have a share of that market?
At any rate, there’s nothing not to like about Longbranch. The price is even reasonable for Celeb Whiskey. I wouldn’t say it’s as good as fellow Texan Willie Nelson’s Old Whiskey River (a collaboration with Heaven Hill), but it’s still all right, all right, all right.
Longbranch is recommended.