Maker: Luxco, St. Louis, Missouri, USA
Distillers (probable): Heaven Hill, Bardstown/Louisville, Kentucky & MGPI, Lawrenceburg, Indiana, USA
Style: Blend of straight bourbon and straight rye
Age: 2 y/o
Proof: 90 (45% ABV)
Michigan State Minimum: $25
Appearance: Light orange.
Nose: Alcohol, caramel, asparagus, orange zest.
Palate: Light bodied and hot. Caramel, cotton candy, alcohol,
Finish: Menthol, alcohol, cotton candy again. Lingers for a while.
Mixed: Rebel Yell American Whiskey mixes very well across the board. Makes for an excellent boulevardier and Manhattan. Old Fashioned is not quite as good but still decent. Does ok with club soda or on the rocks too.
Parting words: While I would say that my least favorite bottom shelf bourbon is Benchmark, many people would give that dubious honor to Rebel Yell. Once upon a time it was a mid-lower shelf offering from the Stizel-Weller distillery, more famous for the Old Fitzgerald and Weller brands of wheated bourbon (that is, bourbon made with corn, malted barley and wheat rather than corn, malted barley and rye). When Diageo was formed, they sold off all of the old S-W brands except for Rebel Yell, which they intended to make their worldwide flagship bourbon. That didn’t work out so they sold the brand to Luxco, one of the biggest non-distiller producers of bourbon.
Luxco already owned the Ezra Brooks line of rye recipe bourbons but no wheaters so it was a good fit for their portfolio. They released the slightly older Rebel Reserve (no longer made but still languishing on shelves) a few years ago and in 2015 expanded the line again and redesigned the bottle (now Confederate soldier free!). The new products are Small Batch Reserve, Honey and Cherry flavored bourbons, this product and a rye for some reason.
I was pleasantly surprised by this. The high-rye rye balances the caramel and vegetable notes in the bourbon and brings a light citrus flavor to the party. It lacks complexity and depth, but one could do a lot worse for $25. For mixing and casual sipping, Rebel Yell American Whiskey is recommended.