Maker: Beefeater, Lambeth, Greater London, England, UK (Pernod-Ricard)
Style: London dry gin.
Michigan State Minimum: $24
Appearance: Clear with a pearl necklace.
Nose: Juniper, citrus peel, grapefruit, hint of black tea.
Palate: Thick mouthfeel, but light flavor. Some bitter orange but mostly alcohol burn and sweetness.
Finish: Sweet and spicy with angelica, horehound and sugar.
Mixed: The best way to describe the way it mixes is “crisp”. Makes a nice crisp G & T and Tom Collins which is good. The 24 dry martini and Negroni were also crisp which is fine if you like that quality in those drinks, but I prefer mine with more spice.
Parting words: Beefeater 24 is a step up from the standard Beefeater at six dollars more and, curiously, 2% lower ABV. I didn’t get a chance to taste them side by side like I wanted but based on memory, it’s an improvement.
Besides the lower proof, the difference seems to be in the botanicals. Bitter orange, grapefruit and tea are singled out on the label and their presence is certainly evident in the glass. My knock on the standard Beefeater has always been that it’s dull. 24 narrowly avoids that fault through the added earthy depth of the tea. There’s also some gibberish on the label about 24 being made from a handmade cut from the “heart of the run”. I’m not sure how one makes a “cut” by hand in this instance. Karate chops, maybe?
At any rate, 24 is a step up from the snooze-fest that is the standard Beefeater. $24 isn’t all that expensive in the grand scheme of things and the bottle is really pretty for what that’s worth. Beefeater 24 is recommended.