good thing you can’t buy it in Michigan … Plenty of other bottom shelf bourbons
Yeah, but I wouldn’t be surprised if we eventually saw it here. What a wasted opportunity.
“Frankly, spring water is more fully flavored that Early Times Kentucky Whiskey…”
Well played, Josh.
I enjoyed watching you grimace your way through the review!
Thanks, glad you enjoyed it! I love a good bottom shelfer but man…
[…] At any rate, Early Times spent several years as America’s best-selling bourbon in the mid twentieth century and hung around at number two even after it was overaken tby Jim Beam. Early Times’ slide began when in 1983, as a cost cutting measure, B-F changed ET from a bourbon to “Kentucky Whisky”, a mix of bourbon with whiskey aged in used barrels, in the US. It remained a straight bourbon overseas. The brand still sells with “price sensitive” consumers, but has not regained its former widespread popularity. Back in 2011 Brown-Forman tried to jumpstart Early Times by releasing a new straight bourbon version called Early Times 354. It was not good. My video (!) review of it is here. […]
Sipology 
good thing you can’t buy it in Michigan … Plenty of other bottom shelf bourbons
Yeah, but I wouldn’t be surprised if we eventually saw it here. What a wasted opportunity.
“Frankly, spring water is more fully flavored that Early Times Kentucky Whiskey…”
Well played, Josh.
I enjoyed watching you grimace your way through the review!
Thanks, glad you enjoyed it! I love a good bottom shelfer but man…
[…] At any rate, Early Times spent several years as America’s best-selling bourbon in the mid twentieth century and hung around at number two even after it was overaken tby Jim Beam. Early Times’ slide began when in 1983, as a cost cutting measure, B-F changed ET from a bourbon to “Kentucky Whisky”, a mix of bourbon with whiskey aged in used barrels, in the US. It remained a straight bourbon overseas. The brand still sells with “price sensitive” consumers, but has not regained its former widespread popularity. Back in 2011 Brown-Forman tried to jumpstart Early Times by releasing a new straight bourbon version called Early Times 354. It was not good. My video (!) review of it is here. […]