Maker: Herradura, Amatitán, Jalisco, Mexico (Brown-Forman)
Age: Reposado (2-11 mos.)
Michigan state minimum: $20
Appearance: Pale gold with long thin legs.
Nose: Citrus rind, white pepper, touch of oak and vanilla.
Palate: Full bodied and medium sweet. Alcohol, corn syrup, lime peel, a wiff of smoke.
Finish: Lots more rind and a little pepper. Lasts for a good while.
Mixed: Does very well in everything I tried it in. Makes a good margarita, does well in cola and in a tequila sunrise and a Bloody Maria. My favorite way to drink it was on the rocks with a squeeze of lime and maybe even some orange bitters.
Parting words: This isn’t my first tequila review but it’s my first in years. I was drawn to the El Jimador line (also containing a white and an añejo expression) because it’s relatively inexpensive and easy to find. There’s nothing mind blowing or transcendent about El Jimador Reposado. It has a nice balance of typical tequila characteristics. Citrus, pepper, smoke and barrel notes are all in evidence, although the emphasis is on the sweetness, citrus and pepper here.
According to online sources, Herradura uses a device called a diffuser in the manufacture of its brands, even with the eponymous higher-end line. The diffusion process takes the place of the more traditional roasting and cooking of the agave hearts. Both are intended to bring out the natural sugars in the plant, but the diffuser does so in a more efficient manner. The trade off, many connoisseurs say, is that the resulting spirit is less flavorful. I don’t have enough information and experience to form an informed opinion on the topic myself.
Diffuser or no, El Jimador Reposado is simple, tasty and versatile. At $20 it’s inexpensive too, especially compared to its older siblings in the Herraduraline which I’ve been told is virtually indistinguishable from El Jimador. Recommended.