I received this letter a few weeks ago, but I can finally post it here.
Dear Lover of Fine Bourbon,
As one of our most valued, elite friends in the media, we wanted you to be one of the first to try an exciting new product we have created. Allow us to introduce you to Pappy Van Winkle’s Reserve Bourbon Liqueur. As you probably know, this is the first bourbon liqueur we have ever created, but it is firmly in Van Winkle tradition. It is bottled at 87 proof, made with 15 year old wheat-recipe bourbon from the legendary Stitzel-Weller distillery, Jefferson County Kentucky honey produced just feet from Stitzel-Weller and the finest herbs and spices. The whiskey liqueur segment has been growing by leaps and bounds in recent years, and the success of products like Drambuie 15 year oldhave shown that there is a large market for premium liqueurs. We think Pappy would be very proud. Please accept this sample with our compliments. All we askis that you keep this exciting new product to yourself until April. Thanks for your support!
Julian Van Winkle III
Some tasting notes on the sample I received:
Appearance: Dark copper,thick sticky legs.
Nose: Bit of oak, honey, thyme, grass.
On the palate: Sweet, thick,wildflower honey, oak, orange peel, anise.
Finish: sweet with a hint of oak. Leaves my mouth all sticky.
Not bad as liqueurs go.